X Scan · complete guide
The MASAT step-by-step guide: how to validate a niche with X Scan in the app and with the Chrome extension right on eMAG.ro, which numbers matter and how to decide whether a product is worth importing.
Video tutorials
Tutorial · X Scan in the app
Tutorial · The Chrome extensionTwo ways, the same data
Use the app when you analyse a niche in detail and the Chrome extension when you're browsing eMAG and want the answer on the spot.
In the app
Free Chrome extension
This is the extension on eMAG.ro, in 20 seconds.
Before you search
There's no magic formula, but products that do well almost always tick the same six boxes.
The top 10 sells steadily, month after month, not just in a seasonal peak.
Many top listings have few reviews and still sell.
Sales aren't concentrated in 1–2 sellers or a single brand.
Good net profit after commission, VAT, shipping and returns, calculated in PxL.
Competitors' negative reviews and weak images show you what you can do better.
No compliance issues, high fragility or seasonality you can't manage.
Step-by-step guide
Write down 10–20 keywords from categories you understand: things you buy yourself, upcoming seasonal products, accessories for popular products. With the Chrome extension you can check them quickly while browsing eMAG.ro. The goal isn't to guess the winner, it's to have options to choose from.
Choose the market (eMAG Romania, Hungary or Bulgaria), type the keyword exactly as a shopper would and press “Scan eMAG”. X Scan reads the first page of results, the first 60 listings, and shows you the estimated units and revenue over 30 days for each one.
Before you look at products, read the summary: how many results the keyword has, how many first-page listings ship via FBE, the average price, the average number of reviews and how much the top 10 sells on average. In a few seconds they tell you whether it's worth digging further.
This is the number that matters most: average sales across positions 1–10. It tells you how much you can realistically sell if you reach page one. If the average is low, even the best product in the niche won't do volume. If it's high but concentrated in 1–2 players, getting in is hard.
Look at the reviews of the top listings: if many have fewer than 20 reviews and still sell, a new product won't start far behind. Also check how many sellers are on the BuyBox and how much of the volume the top 10 takes. A fragmented market with small listings that sell is a sign of opportunity.
Sort the “Est. monthly revenue” column and look at listings that make money despite few reviews, an above-average price or a lower position on the page. That's where the ideas are: a different angle, a variant, a bundle. The FBE / FBM filter also shows how the best sellers ship.
A product that sells isn't automatically a profitable one. Press “Calculator” on the product's row and X Scan sends it to PxL Calculator with the real price. Add the purchase cost and shipping and see net profit, margin and ROI after the eMAG commission, VAT, tax and delivery, for FBM, Genius or FBE.
Open eMAG.ro, search the same keyword and let the MASAT extension put the data on every product on the page: units sold, revenue, competitor stock and delivery type. Check the images, the negative reviews and what's missing from existing listings. That's where you'll find the arguments for your own listing.
If demand, competition and margin pass the test, order test stock, not your whole budget. Then build your listing with Listing Optimizer, which analyses the competition and reviews and generates images and copy for conversion, and track your climb in search with Keyword Tracker.
Real example · X Scan data, 30.09.2026
Clear demand, fragmented competition and many listings with few reviews. Still to check: seasonality, CE compliance and margin in PxL.
Sales are estimated over 30 days for the first 60 listings and are meant for comparing products and niches.
Common mistakes
A single leader tells you nothing about the niche. The top 10 average tells you how much you can sell.
A cheap product with a high commission and returns can sell a lot and still lose money. Run it through PxL before you order.
A winter product searched in September looks different than in February. Check the niche again before every order.
Your first import is a test. Validate the listing, price and reviews, then scale.
FAQ
The estimates are based on our own formula and continuously collected data. Accuracy improves month by month; they are meant for comparing products and validating niches, not as accounting figures.
Free: 1 a day. Premium: 5 a day. Professional: unlimited.
Yes, you choose the eMAG market before you search.
Installing it is free. The data is linked to your MASAT account.
Chrome and Chromium-based browsers (Edge, Brave).
Product Research · Optimization · Scaling. Create your free account and connect your eMAG store in minutes.