Source: https://business-report.ro/masat-software-ul-romanesc-care-transforma-modul-in-care-sellerii-de-pe-emag-isi-analizeaza-produsele-si-profitabilitatea-proiect-fondat-de-andrei-victor-stan-si-vlad-tamas/

In a time when marketplaces are expanding rapidly and competition is becoming increasingly fierce, a new Romanian software promises to completely transform the way eMag sellers choose their products, calculate their margins, and manage their performance. It is called MASAT – Marketplace Seller Assistant, developed 100% in Romania, and it is backed by two co-founders with complementary visions: Andrei Victor Stan, eCommerce consultant and CEO of Influent Marketing, and Vlad Tămaș, programmer and the technical architect of the platform.

MASAT is now preparing for its official public launch, after a private testing period carried out in partnership with Import2Success, where it was available exclusively for students of the program.

What is MASAT and why is it considered revolutionary?

MASAT is a complete analysis tool for eMag sellers. The platform aims to provide real data, not estimates, and to help entrepreneurs make correct decisions at every stage of their business—from product selection to profitability measurement.

Its main features include:

• Product research based on real market data

MASAT analyzes which products are truly selling right now, how much demand exists in each category, and where real opportunities are hidden.

• Intelligent competitive analysis

Sellers can see market dynamics, pricing performance, and identify segments where they can enter profitably.

• REAL profit margin calculation

The platform accounts for every component that impacts profit:

• product cost

• selling price

• eMag commissions

• taxes

• operational costs

• shipping

• company structure

Dashboard for active sellers

Users can track in real time:

• profitable products

• loss-making products

• price evolution

• performance over time

• new expansion opportunities

It’s a tool that provides sellers with a direct connection between data and decision-making—something rarely seen in Romanian marketplaces.

How was MASAT born? The role of the co-founders

Andrei Victor Stan – real Amazon and eMag experience, transformed into software

Andrei Victor Stan, CEO of Influent Marketing and specialist consultant for Amazon and eMag, noticed the same recurring problem after years of analyzing hundreds of products and brands:

“We didn’t have a tool that showed us exactly what sells, how much it sells, and what real margin remains after all costs.”

This insight became the foundation of MASAT.

Quote – Andrei Victor Stan:
“MASAT was born out of a real need. Sellers couldn’t make informed decisions because there was no tool that combined research, competition, and real profitability. We wanted to create something that helps them see clearly—before any investment—whether a product is worth it.”

Through Influent Marketing, Andrei ensured the strategic, functional, and commercial direction of the project.

Vlad Tămaș – the programmer who turned the idea into technology

Well known from articles such as the one in Gândul, where he was presented as a young Cluj programmer building his own tech products, Vlad Tămaș is responsible for the architecture of the MASAT platform.

He worked on the algorithms, interface, logic system, and all the technical components that enable MASAT to transform thousands of data points into clear, easy-to-interpret insights.

Quote – Vlad Tămaș:
“The challenge was to transform complex data into simple information. MASAT is not just a dashboard—it’s a tool designed to make decisions together with the user. That’s what I wanted to build from day one.”

The collaboration between Andrei and Vlad brought together strategy and hands-on experience with technology and innovation, resulting in a platform with real value for Romania’s eCommerce market.

The importance of the partnership with Influent Marketing

To scale the project and educate the seller community, MASAT has a strategic partnership with Influent Marketing, one of the agencies specialized in eCommerce and social media for online brands.

This partnership provides:

• educational programs for sellers

• portfolio analyses using MASAT

• integrated marketing strategies

• support for fast adoption of the platform

MASAT thus becomes not just software, but a complete support ecosystem for marketplace businesses.

Why MASAT is a game changer for eMag sellers

✓ Provides real data, not assumptions
✓ Eliminates unnecessary financial risks
✓ Helps sellers enter only categories with real potential
✓ Clarifies the true profitability of every product
✓ Identifies expansion opportunities
✓ Optimizes the portfolio of an active seller
✓ Offers speed, transparency, and confidence in business decisions

A major moment for Romanian eCommerce

With the launch of MASAT, the local market receives one of the first tools dedicated 100% to eMag sellers, built in Romania, for the Romanian market.

MASAT combines:

• real eCommerce expertise

• intelligent technology

• complex analysis

• strategic support

This marks the beginning of a new way of doing eCommerce in Romania: transparent, predictable, and profitable.